GRUUM
Our story
Hello!
Simon, Beth, Andy and George are here.
We would like to tell you a story. The story of four friends from Manchester... four friends who decided to quit their jobs, invest their savings and take on a billion dollar industry.
It all started with a wander in the beauty aisle of a supermarket. A pink wall on the left, a slightly gray pocket on the right. Outrageous statements everywhere. And don't get me started on the prices!
Which got us thinking…
Why such a big difference?
Why are women's skin care options so complex and men's so limited? Why is everything so pink for women and so gray for guys? And why are razors and skin care products so expensive?
Are people really that different? Does high quality = high price?
No! That's because a handful of global companies control the world's shaving and skin care markets. This is due to huge marketing budgets, fancy packaging and celebrity endorsements.
High costs = high prices.
A better way
So, tired of being robbed, we decided to go about our business
hands We knew there was a better way!
We have spent many years developing and improving the grüum range. Inspired by Scandinavian ideals, we promise to create only products that serve a real purpose. We would only use quality ingredients. We would cut out the gimmicks and lose the labels. We would not make things "for him" and "for her", we would make them for everyone. We would keep costs (and prices) low.
Simple. Sincere. Bright.
